Boosting Pink Bins’ Digital Presence with The Zoo
Pink Bins, a skip bin and recycling company in Auckland, was ready for a digital makeover. Their in-house efforts on Google Ads, newsletters, and branding had reached their limit. That’s when Craig, the driving force behind Pink Bins, turned to his old schoolmate Ryan—creative director and strategic marketing expert at The Zoo.
Their collaboration transformed Pink Bins’ online presence and business strategy, showcasing how we with industry professionals to deliver measurable results.
“I’ve known Ryan since college,” Craig recalls. “He reached out in 2013, and that’s when we started working together.”
The longstanding relationship set the foundation for a productive partnership that has since expanded to include The Zoo’s network of specialists in SEO, web development, and business strategy.
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Revamping the visuals
Ryan began by refreshing Pink Bins’ imagery and branding. “We started with photography—getting a great set of images for advertising online,” Craig says. The result was a more polished and professional image that immediately elevated brand perception.
Crafting a digital strategy
Next came the digital strategy. “Ryan found new ways to amplify the Pink Bins brand,” says Craig. From social media campaigns to promotional initiatives, The Zoo helped make the business visible where it mattered most.
One standout success was the annual Christmas promotion, which turned a quiet season into a profitable one by encouraging customers to keep bins over the holidays at a discount. “It worked wonders,” says Craig. “The bins were out there working for us—doubling as moving billboards.”
Creative campaigns and Pink Bags
Ryan also helped launch Pink Bags, a complementary product line that became a big success. “He helped with the branding on the bags and all the promotional material,” Craig notes. The creativity shone through in playful campaigns like a stop-motion Christmas video featuring a pink truck devouring lollies.
Data-driven decisions
The Zoo’s data-led approach helped guide key business moves. Ryan encouraged displaying prices online, backed by analytics that showed it would boost trust and conversions. Working with SEO partners Team Empathy, Pink Bins saw a 411% increase in search traffic within six months.
Real-world results
Since working with The Zoo, Pink Bins’ organic traffic has grown by 81%, averaging 4,700 sessions per month. Their Google reviews skyrocketed from just a handful to over 300.
“Having a creative team like The Zoo collaborating regularly has been a game-changer,” says Craig. “The numbers speak for themselves.”